The FINANCIAL — Bangkok, Thailand (July 25, 2011) – Nissan Motor Asia Pacific Co., Ltd. (NMAP), a subsidiary of Nissan Motor Co., Ltd. (Nissan) as the newly established strategic regional headquarters of the ASEAN region, announced today a new six-year business plan, with clear objectives to achieve further growth across the region.
A key highlight is the goal to more than triple sales to 500,000 units with 15% market share by the end of 2016, up from 150,000 units and 6% market share in FY2010. One of key strategies to realize this growth is the introduction of more than 10 new models during the period, as well as deep collaboration with governmental bodies to gain competitive advantages. The scope of markets for this plan includes Thailand, Indonesia, Malaysia, the Philippines and Vietnam.
This regional plan was developed to support the global direction of Nissan Power 88, the corporate mid-term plan recently announced at Nissan's global headquarters in Japan. Nissan Power 88 aims to elevate brand and sales power, increase global market share to 8% by FY2016, and achieve a sustainable 8% operating profit as soon as possible during the period of the plan.
"As car demand in emerging markets has been rising rapidly, we foresee it will soon capture more than half of global sales volumes. ASEAN countries – including Thailand and Indonesia – are among those we have marked as our strategic growth drivers", Toru Hasegawa, President of NMAP and Nissan Motor Thailand (NMT) said."The new ASEAN mid-term plan is to show our strong commitment to the region, with a clear roadmap to realize Nissan's strategic direction", Hasegawa added.