The FINANCIAL — Sales and market share in Nissan Latin America reached record levels in fiscal year 2016, thanks to the introduction of new and innovative vehicles including the Nissan Kicks crossover.
Through March, Nissan sold 181,027 vehicles in 12 months, 6 percent more than in the previous year. Market share reached a peak of 4.6 percent; in March it reached 5.7 percent, a record for that month, according to Nissan.
Nissan is investing to make improvements to its product portfolio in Latin America, because this is a very important region for the company. Last year, Nissan introduced models with innovative technologies and stunning designs including Murano, Sentra, Pathfinder and Kicks. Inspired and designed for Latin American costumers, Kicks is the first global model that Nissan initially launched in the region.
These efforts helped Nissan reach and rise above sales objectives for the fiscal year in other markets including:
Nissan obtained the best results in 17 years in Brazil. Market share for fiscal year 2016 was 3.4 percent – a 12 percent increase over the previous year. In March, Nissan Brazil sold 8,674 vehicles, reaching a market share of 4.7 percent.
With just a year and a half of operating, Nissan Argentina increased sales volume 40 percent with respect to the previous fiscal year. The company sold 1,472 units in March, a sales record.
Nissan reached third place in sales in Colombia for the second year in a row, with a market share of 9.5 percent in March and 8.1 percent in fiscal year 2016.