The FINANCIAL — YOKOHAMA, June 27, 2011 – Nissan Motor Co., Ltd., today announced a wide-ranging, six-year business plan that will accelerate the company's growth across new markets and segments.
The plan for fiscal years 2011 to 2016, called "Nissan Power 88," is effective immediately.
The name of the plan emphasizes key corporate goals: Nissan will renew its focus on the overall customer experience through actions that elevate its brands' power and sales power. By the end of fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%.
"Nissan Power 88 is the roadmap for our company's profitable growth," said Nissan President and Chief Executive Officer Carlos Ghosn. "We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century."
Nissan will increase investments in its brands and retail networks to enhance its customers' entire ownership experience. Nissan currently has 6,000 major points of sales globally; the retail network will expand to 7,500 in the midterm plan period.
"Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives," said Mr. Ghosn.