The FINANCIAL — Las Vegas — At CES 2015 Sony introduced new products, partners and experiences to its evolving SmartWear range – a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including a multi-sensor, waterproof headset prototype, from Sony Corporation, designed for optimising performance and providing real time insight on the running track, according to Sony Mobile Communications Inc.
“Our approach to smart, wearable technology is based on the fundamentals of building depth and variety in user experiences, and providing choice with beautiful, functional products,” said Kaz Tajima, Senior Vice President, Head of UX Creative Design and Planning at Sony Mobile Communications. “The expansion of Lifelog – both in terms of its open API and our vision for new wearable concepts – will allow creative partners to integrate their apps and services to our platform – giving our users access to the richest, most varied wearable ecosystem.”
Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.
SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel. It features a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected2, rated IP68 – it charges via a standard microUSB port.
To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015, according to Sony Mobile Communications Inc.
Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality – featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.
Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3′s standalone capability, for both performance on the course and track respectively – from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box3.
Sony also announced a new collaboration with Virgin Atlantic – to explore SmartWear initiatives together, to develop unique solutions using Sony’s SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers, according to Sony Mobile Communications Inc.
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