The FINANCIAL — Noble Investment Group (Noble) and IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, on October 6 announce a joint venture to develop a dual-branded EVEN Hotels and Staybridge Suites hotel in downtown Seattle.
The nine-story building, expected to open in mid-2017, will be located at the intersection of Mercer Street and Fairview Avenue North adjacent to the Amazon urban campus in the rapidly growing South Lake Union area. This new dual-branded hotel will be the first EVEN Hotels property on the West coast and the third Staybridge Suites property in the Seattle market, according to IHG.
Joel Eisemann, Chief Development Officer, The Americas, IHG said: “We are extremely enthused about growing both the EVEN Hotels and Staybridge Suites brands on the West Coast in partnership with a best-in-class owner like Noble. This project demonstrates the strong momentum behind IHG’s new and established brands and shows our commitment to growing in high-profile, high barrier to entry markets with experienced owners.”
Rodney Williams, Chief Investment Officer, Noble added: “We are excited to build on our relationship with IHG and together deliver this EVEN Hotels and Staybridge Suites dual-branded property in a true gateway American city. The South Lake Union area of downtown Seattle is a dynamic confluence of medical, corporate and leisure demand anchored by the expanding global headquarters of Amazon.”
EVEN Hotels is IHG’s newest lifestyle hotel brand, created with wellness at its core and designed to help travelers Eat Well, Rest Easy, Keep Active and Accomplish More, making it ideal to better serve wellness-minded travelers in the Seattle area. The 123-room EVEN Hotel Seattle – Downtown/South Lake Union will feature natural and modern design, bringing the outdoors in and offering different design and technology elements to help guests maintain the balance they desire. Guests can also expect a personalized service culture where team members champion wellness and inspire guests to maintain their wellness routines. Additional signature elements of the brand experience featured in the hotel will include a world-class Athletic Studio; flex space for small group fitness classes; guest rooms featuring the In-Room Training Zone; and Cork & Kale Market and Bar, which offers a menu of freshly prepared food items and signature cocktails. The hotel will also feature over 2,000 square feet of meeting space and an outdoor garden.
The Staybridge Suites brand is designed for upscale business and leisure travelers who are spending an extended time away from home for business, relocation or leisure. The 112-room Staybridge Suites Seattle – Downtown/South Lake Union will feature a mix of studio and one-bedroom suites and amenities such as a complimentary daily hot breakfast buffet and evening reception, guest laundry room and a 24-hour business center.
This dual-branded hotel model allows for operating and building efficiencies, yet doesn’t compromise the distinct experiences the EVEN Hotels and Staybridge Suites brands deliver to their guests. South Lake Union is quickly becoming one of the fastest growing urban markets in the U.S. The area is home to a diverse mix of retail, office and residential buildings, and continues to substantially grow as a major hub for technology and life science organizations. The area is also supported by outstanding infrastructure, with 170 acres of parks as well as lakefront access and a myriad of alternative transit options.
The hotels will be a joint venture between Noble and IHG and will be managed by an affiliate of IHG.
EVEN Hotels is expanding rapidly with two open hotels, in Rockville, Maryland, and Norwalk, Connecticut, and six hotels in the pipeline including three New York City area hotels (two in Manhattan and one in Brooklyn); Miami, Florida, and Omaha, Nebraska. The Staybridge Suites brand is the fastest growing upscale extended stay brand in its segment with 216 hotels currently open and more than 100 hotels in the pipeline.