The FINANCIAL — Unicard, the popular bonus card in Georgia, is celebrating its first New Year together with half a million cardholders. The company has distributed approximately 500,000 cards in 2010. Next year the company plans to unite million cardholders and distribute a million gifts.
Unicard entered the Georgian market in the beginning of April 2010. It is currently available in Tbilisi, Batumi, Rustavi and Kutaisi. The largest share of cardholders is in Tbilisi, followed by Batumi (60,000), Kutaisi (40,000) and Rustavi (5,000).
Unicard can be used in more than 1,000 locations, with more than 200 partner companies. Two large scale companies have joined the Unicard network: Tegeta Motors and Smart supermarket.
Currently there are 50 partner companies switched to chain in Batumi, in Kutaisi-45, and in Rustavi -25. In regions as well as in the capital Unicard covers all sectors.
The most points at Unicard are accumulated from petrol stations, while speaking on mobile phones, in supermarkets and pharmacies. As well as these daily fields, individuals can accumulate many points by a single purchase. The points at Unicard are added up which makes it a universal card.
Unicard became the winner in the nominee of successful new brand on the Georgian Brand Day held at Sheraton Metekhi Palace on 22 December.
During recent months the company on average distributed 50 000 gifts, which in total is more than 200 000 gifts as for 20 December.
The ten most demanded products during the year were: Geocell services, Wissol fuel coupons, jewellery, domestic goods (dishes, household accessories), home appliances, cinema tickets, computer technologies, mobile phones, New Year gifts, and perfume products.
Gifts at Unicard are accessible from 12 points and up. With more than 2,000 gifts to choose from in the catalogue an individual can get gifts including jewellery, clothes, health products, travel, sport and fitness, books, home appliances, alcoholic drinks and more.
The ten high-point gifts already obtained by customers include a Samsung mobile phone (2,889 points), house radio-telephone (1,112), DVD player (1,055), woman’s watch (869), necklace (718), kitchen compact (749) and laptop bag (671).
The gifts at Unicard can be obtained in four ways: by delivery to home, at partners’ units, at services centres, and getting gifts instantly.
Unicard opened universal service centres in Tbilisi and Kutaisi in 2010. The new Tbilisi service centre will be serving customers daily, providing broader service including all transactions with the card, distribution and acquiring of additional cards as well as getting gifts directly from the centre. Moreover, Unicard operates seven service points in partner company’s stores.
The company conducts different activities with its partner companies, offering discounts, doubled points and gifts to cardholders. The activities are conducted twice or more times per month, involving all partners so as to cover all segments and spheres.
Currently at Axis Shopping there is a New Year market, where cardholders have the opportunity to purchase New Year gifts directly by points till 31 December.
Unicard had pre New Year activities with partner companies in December including Elit Electronics, Jeans Gallery, New Lightening and IKKS, the children’s clothing store, where traditionally cardholders received increased scores, discounts and gifts. The activity is still continuing at IKKS till the end of December. Moreover, Geocell together with Unicard started a new activity, within its framework if the cardholder purchases 1, 2 and 5 GEL talking time with Unicard points, his points will be doubled by Geocell.
The Unicard New Year catalogue was issued recently, where individuals can order gifts for themselves, as well for their relatives and friends. The gifts in the catalogue are for all target audiences.
What’s special about the new catalogue are the New Year presents. Moreover, on each page the gifts are segmented for women, men, kids, family and everyone else. The gifts can be obtained by order as well as from the New Year market at Axis Shopping.
Together with the activities and special prices Unicard is conducting a competition for media representatives. The title of the competition was Your Dream Card and the contest was absolutely free, leaving room for journalists’ imaginations. The best media product could be a newspaper article, internet publication, TV or radio plot. Already 30 journalists participated in the contest and the winner will be awarded on 29 December.
The competition will reveal eight winners. The first place winner will get a prize of 1,500 GEL. Second place will be divided between three winners, each getting 1,000 GEL, and third place will reward four winners with 400 GEL each.
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