Number of Women-Owned Businesses Growing 2.5 Times Faster Than National Average

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The FINANCIAL — The number of businesses owned by women in the U.S. has more than doubled in twenty years, as has their revenue, according to the annual State of Women-Owned Businesses report, commissioned by American Express OPEN.

Women are starting an average of 849 new businesses per day, up 3% from last year.

There are 11.6 million women-owned businesses, employing nearly 9 million people and generating more than $1.7 trillion in revenue. The report is based on U.S. Census Bureau data adjusted by Gross Domestic Product data each year.

“We’re encouraged to see the amount of female-owned businesses in the U.S. has more than doubled in twenty years,” said Susan Sobbott, President of American Express Global Commercial Payments. “Championing women-owned businesses strengthens our economy, individual communities and helps inspire the next generation of female entrepreneurs.”

The huge gain in the number of women-owned businesses and their revenue growth has not been matched by employment growth, particularly after the Great Recession. Over the past twenty years, the number of women-owned firms increased 114% and revenues grew 103%, but employment grew only 27%. In the past year, job growth at women-owned companies is nearly flat with an increase of only 0.1%.

Significant growth in firms owned by women of color

For the last twenty years, women of color have turned to entrepreneurship at an astounding rate. While the number of women-owned businesses grew 114% from 1997 to 2017, firms owned by women of color grew at more than four times that rate (467%). In addition, the 5.4 million businesses owned by minority women make up almost half of all women-owned firms (46%). These businesses employ more than two million workers and generate $361 billion in annual revenue.

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As of 2017, there are an estimated:

2.2 million African American, women-owned firms;
Almost 2 million Latina-owned businesses;
1 million Asian American women-owned companies;
161,500 Native American/Alaska Native women-owned enterprises and;
34,200 Native Hawaiian/Pacific Islander women-owned firms.

The report estimates that if revenues generated by minority, women-owned firms matched those currently generated by other women-owned businesses, they would add $1.1 trillion in revenues and 3.8 million new jobs to the U.S. economy.

Location doesn’t determine success for U.S. women-owned businesses

While states with large populations like California, Florida, Texas, New York and Georgia have the most women-owned business, many rural states are proving that they are a force to be reckoned with when it comes to their growth rates of women-owned businesses. This report examined economic clout, which in addition to growth in the number of firms, includes growth in employment and revenues. The top five states (including the District of Columbia) where women-owned businesses most increased their economic clout between 1997 and 2017 are:

District of Columbia
South Dakota
North Dakota

The top metropolitan areas where women-owned businesses increased their economic clout from 2002 to 20171 are:

Charlotte-Concord-Gastonia metro area, NC/SC
San Antonio, TX
Austin, TX
Indianapolis, IN
Riverside, CA (tie)
Salt Lake City, UT (tie)

Notably, the five states showing the highest employment vitality – a measure of employment growth rate from 1997 to 2017 and average number of employees at women-owned firms – tend to be rural. In ranked order, they are:

North Dakota
Industry trends

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In the past year, the growth rate in the number of women-owned firms increased the most for these three industries: construction (15%), arts, entertainment & recreation (12%) and other services (12%).

A majority of women-owned businesses can be found in three industries:

Other services (e.g., hair and nail salons and pet care businesses): 23% of all women-owned firms (2.8 million firms)

Health care and social assistance (including child day care and home health care services): 15% of all women-owned firms (1.8 million firms)

Professional/scientific//technical services (including lawyers, accountants, architects, public relations firms and management consultants): 12% of all women-owned firms (1.5 million firms)


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