The FINANCIAL -- Venucia, a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan’s joint venture in China, unveiled the VOW Concept at Auto Shanghai 2015.
VOW Concept, a brand new trendy sport crossover concept by Venucia, was developed for the young generations. VOW is the abbreviation of “Venucia Over Wonder,” meaning a complete breakthrough in excellence. The forward thinking and bold design, paired with a bright blue body inspired by Bolivia’s Salar de Uyuni, a high plateau near the crest of the Andes Mountains with captive fresh and saltwater lakes and the world’s largest salt flat. VOW Concept conjures up a new balance of dynamic excellence and elegance, according to Nissan.
“With the VOW Concept, Venucia is going directly to the young generations and listening to what they have to say about their futures, their hopes and what inspires them. We are determined to bring forward a young and fresh brand that continues to challenge the status quo,” said Zhou Xianpeng, DFL-PV deputy managing director. “We believe Venucia will lead future trends as an influencer, and enhance its place in the automotive market in China.”