The FINANCIAL -- Dieter Zetsche presented the Mercedes-Benz model under the product and technology brand EQ. As a purely battery-electrically powered vehicle, the EQC stands for an impressive combination of comfort, quality and day-to-day suitability.
In visual terms the crossover SUV is the front-runner for an avantgarde electric look. Not only the protagonist itself, but also the location for the world premiere was a statement for sustainability. The Artipelag museum is surrounded by forest on the banks of Stockholm's skerries, and embodies the link between art and nature – it is an extraordinary and apt location for the departure into a new era of mobility at Mercedes-Benz.
With its seamless, clear design and colour highlights typical of the brand, the EQC is the front-runner for an avantgarde electric look while embodying progressive luxury with its design idiom. With respect to quality, safety and comfort, the EQC is the Mercedes-Benz among electric vehicles and immediately impresses with the sum of its attributes.
These are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW (provisional figure)2. Thanks to a sophisticated operating strategy, an electric driving range of more than 450 km according to NEDC (provisional figure)2 is possible. EQ also offers comprehensive services with Mercedes me, and makes electromobility convenient and suitable for day-to-day motoring.
Before the actual reveal, the guests were given all the background and details related to the EQC. Britta Seeger, Ola Källenius and Markus Schäfer e.g. moderated the EQ sessions on various topics such as development, design, safety, drive, the electromobility brand EQ and the production strategy for the new electric vehicle. Together with this varied and informative programme as well as with the unusual location, the inventor of the automobile showed that Mercedes-Benz is embarking on a new era. Electric now has a Mercedes.