The FINANCIAL -- A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows the following:
One in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive. Twice as many (29%) would do so if it were as convenient or no more expensive than flying.
The global public is divided into three groups of similar sizes when it comes to trusting both the commitment and the ability of airlines to reduce their environmental impact: roughly 1/3 are fairly or very confident in them, 1/3 have little or no confidence in them, and 1/3 sit in the middle
Frequent flyers are much more likely than less frequent ones to trust airlines’ commitment and ability to reduce their impact on the environment (about 3 in 5 do), but also to consider alternative forms of travel with a lower carbon footprint.