The FINANCIAL — The Omni Berkshire Place, located in the heart of midtown Manhattan, announced the appointment of Kristin Hankins as director of sales and marketing.
She will oversee all sales and marketing efforts for the luxury hotel including managing, developing and implementing sales and marketing strategies that drive group, business and leisure travel business, as well as leading all advertising and communication strategies and initiatives, according to Omni Hotels.
An industry veteran, Hankins has more than 20 years of hospitality sales experience at a range of upscale luxury properties. Prior to joining Omni, she was the vice president of sales for SIXTY Hotels in New York. Before that, Hankins held a series of leadership positions at Starwood Hotels & Resorts. These positions included New York metro market transient leader for seven Starwood properties; helped open the Westin New York Grand Central in 2012; was area director of sales for the four W Hotels in New York; and was an account director for Starwood’s global sales team leading the efforts for the northeast region.
“We are excited to bring in amazing talent such as Kristin,” said Delfin Ortiz, general manager for the Omni Berkshire Place. “Her passion, energy and proven track record make her the perfect fit for our hotel, and a complement to the Omni brand.”
Hankins grew up on the West Coast, and graduated from UCLA with a Bachelor of Arts in political science with an emphasis on international relations and German.