The FINANCIAL — comScore (NASDAQ : SCOR), one of the leaders in measuring the digital world, on December 13 reported holiday season retail e-commerce spending for the first 41 days of the November – December 2009 holiday season.
"For the holiday season-to-date, $19.9 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. The most recent week saw above average online spending growth of 4 percent versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million," comScore reported.
“Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week,” said comScore chairman Gian Fulgoni. “Monday, December 14 – otherwise known as Green Monday – is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping.”
Ten Heaviest Online Spending Days on Record
Since comScore began tracking e-commerce spending in 2001, it has witnessed thirteen individual spending days eclipse $800 million, each of which has occurred during the past three holiday seasons. The heaviest online spending day on record was Wednesday, Dec. 9, 2008 with $887 million, which squeaked by Monday, Nov. 30, 2009 (Cyber Monday) by a mere rounding error. Tuesday, Dec. 1, 2009 was on a par with those totals with $886 million in spending. Of the top ten spending days on record, four have occurred in 2009, four in 2008, and two in 2007.
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