The FINANCIAL — The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry, on July 2 announced Lenovo as the latest company to become a corporate member.
Lenovo joins other industry leading companies including Intel, Dell/Alienware, Logitech, Razer, Unity and Webroot in supporting the OGA’s efforts to provide leadership and opportunities; and encourage growth and diversity within the games business ecosystem.
The Open Gaming Alliance recently released its annual Pinnacle research report analyzing industry revenues and trends. Leading into this year’s E3 Expo, the organization also announced several new initiatives including new membership levels; new AR/VR, Software and Cloud Gaming special interest groups; and a significant expansion of its indie developer support, according to Lenovo.
“As gamers continue to drive PC growth around the world, we are excited to join OGA’s gaming ecosystem to identify opportunities and best practices with other industry developers and influencers,” said Dilip Bhatia, vice president, WW Marketing, PC and Enterprise Group, Lenovo. “This fall, we will be bringing to consumers an exciting new series of premium gaming desktops and laptops that will take PC gaming to the next level.”
The Open Gaming Alliance provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers. Originally established in 2008 as the PC Gaming Alliance, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.
“Lenovo is the leading provider of personal PCs, and the biggest provider of mobile phones in the important China market,” said Drew Johnston, OGA president. “You can’t talk about either as a gaming platform without including them. We look forward to the valuable insight they bring to the table, and their help in delivering the best knowledge and guidance for our members to be successful.”