The FINANCIAL — With the approval of Federal Minister of Foreign Affairs Dr. Frank-Walter Steinmeier, DHL has recently launched its international initiative "Discover Logistics".
According to DHL, the goal is to inspire as many potential employees to discover and become excited about the rapidly growing logistics industry. A central component of this global action is the simulation "DHL Fast Forward", through which Deutsche Post World Net would like to win over as many young talents as possible for a career in logistics. The players begin to compete against each other over the Internet and show their management skills, by developing a virtual logistics company from the national provider level into a global player. Already from the beginning there has been large interest: Just two weeks after the start, there were more than 2,500 applicants from over 90 countries. The majority of them come from Germany and the USA, but also from India and China, two of the most important and emerging key markets for the global logistics industry.
"We are extremely pleased with the outstanding reception of our simulation", explains Walter Scheurle, Human Resources Representative of Deutsche Post World Net. "It shows us once again that through modern and innovative recruitment campaigns, we can inspire young and intelligent minds to become the managers of tomorrow for our logistics industry. As DHL we offer outstanding career opportunities in a highly international work environment, that is, exciting perspectives for students."
"DHL Fast Forward" is run in three levels: In round one, the participants develop a virtual logistics service provider to the national market leader. In phase two, which starts August 6, the 500 best players will play against each other in mixed international teams. An important aspect here is to develop the market leadership of the enterprise internationally as well. The world-wide ten best teams will reach the final round. From these teams, the winner of "DHL Fast Forward" will be identified in January 2009 live in the Bonn Corporate Headquarters of the Deutsche Post World Net. Their results are evaluated by a top-class jury from the worlds of business, science and media.
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