The FINANCIAL — LATAM Airlines Group hired Oxford Economics, one of the world’s leading economic consulting firms, to conduct an analysis of the economic impact of the implementation of the first domestic and international hub in Northeast Brazil.
The survey is part of the analysis that is being done by the Group which considers three cities: Fortaleza, Natal and Recife. This analysis provides a consistent vision of the participation of each city in the initiative, providing an understanding of the value generated for the entire northeast region.
“The evaluation of the economic impact created by the implementation of the Northeast hub demonstrates that we are on the right track by believing in Northeast Brazil’s potential for development. The numbers presented are quite promising and serve to bolster our faith in the project. We will continue our evaluations, but it is quite clear that no matter which city is chosen, the project will not only benefit a single city and state, but rather the economy of the entire region,” said Claudia Sender, CEO of TAM S.A.
The study, entitled “Stimulating new economic value,” was presented to the Brazilian federal, state and city authorities of the three states involved (Ceará, Pernambuco and Rio Grande do Norte).
The report prepared by Oxford Economics reveals that the creation of a hub in Northeast Brazil, in one of the three cities under evaluation, will have economic benefits in various areas. These benefits include a multiplying effect on the economy: the study revealed that each dollar invested by LATAM Airlines Group in the hub will generate between 5.2 and 5.8 dollars in new economic activities, considering the average of the first five years of operation. This projection includes the generation of value in the chosen city and the others that participated in the study.
According to the Oxford Economics study, the hub can bring an additional growth of US$ 374 million and US$ 520 million to the GDP of the three participant cities, considering the average of the five first years of operations, the equivalent to a growth of 5% to 7%. In five years, this represents from US$ 1,9 billion to US$ 2,6 billion.
In the same period, the hub’s potential for creating jobs is estimated between 34,000 and 42,000 in the entire northeast region.
During the construction phase, the project is estimated to create 3,000 to 5,000 jobs. Independently of the city chosen, all three states will benefit.
The study also points out that creation of a hub in Northeast Brazil has the potential to increase the region’s economic competitiveness. This increase would result from accelerated economic development, greater access to foreign markets via exports and movement of workers, as well as attraction of foreign investment.
LATAM Airlines Group passengers growth
During the first phase of development, in the first two years, the northeast hub will move 1.1 million passengers on long-haul flights and between 1 and 1.2 million passengers domestically and between neighboring countries in South America per year. LATAM Airlines Group currently transports 33.5 million passengers within Brazil and another 6 million passengers on international flights from and to the country.
Spending by new visitors to the northeast region should generate between US$107 and US$224 million in added value per year in several sectors directly connected to tourism, leisure and business chains – including hotels, restaurants, commerce and real estate and vehicle rentals – in addition to sectors that will benefit indirectly, such as industry and transportation. This represents that, in five years, the hub can generated approximately US$ 535 million and US$ 1,1 billion.
With the implementation of the hub in Northeast Brazil, LATAM Airlines Group will serve new destinations in Latin America and create new direct connections between the Northeast and major cities in Europe, in addition to the destinations currently served by the LATAM Airlines Group in South America. The new hub will also increase the number of domestic routes and facilitate access to other Brazilian regions and neighboring countries that are currently less accessible.
The study’s conclusions were based on data provided by the Brazilian Geography and Statistics Institute (IBGE), to which the consulting firm applied its proprietary evaluation of regional economic models. This information was combined with projections prepared by LATAM Airlines Group for the hub’s operations, information on tourist potential and economic development of each of the three cities provided by local authorities, as well as data collected on technical visits.
Dan Levine, the executive at Oxford Economics responsible for the study, commented that the study “indicates the economic contribution of the creation of a new hub in Northeast Brazil in terms of job creation, salaries and contribution to GDP of the states involved and the entire Northeast region.” Levine also explained that “the study analyzed the value of these impacts during construction, in the first year of operations and in the first five years of operation of the hub, considering two stages: direct contributions to the economy and the more extensive impact on the economic chain, known as the catalytic effect.”
The economic impact study presented by Oxford is only one of the factors under evaluation by LATAM Airlines Group to define where the new hub will be built. The final decision will depend on an overall analysis of a series of technical criteria, such as cost competitiveness, combined with adequate infrastructure required for the project and customer experience.
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