The FINANCIAL — Andrew Stephen, L’Oréal Professor of Marketing and Associate Dean of Research at Oxford University’s Saïd Business School has been ranked as one of the most productive marketing academic researchers in the world by the American Marketing Association. He is the top-ranked UK professor.
Academics are ranked on their contribution to marketing knowledge, based on publications of original research in the world’s premier marketing journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science over a 10-year period, from 2008-2017. This recognition sits alongside other recent awards for Professor Stephen’s research, such as winning the Hunt-Maynard Award in 2017 for the best article published in the Journal of Marketing, according to Saïd Business School.
Professor Stephen is a leading expert on digital marketing, with a particular emphasis on social media marketing and digital transformation. His research looks at the changing world of marketing, advertising and the evolving technologies creating new media channels. At a time when consumer behaviour and engagement are rapidly changing, Andrew works with some of the world’s leading organisations and practitioners to understand the marketing challenges they are facing and to help them create more value for consumers who are ‘always on, constantly connected.’
Since joining Oxford Saïd in 2015, Professor Stephen has led the School’s efforts to build a future-focused marketing faculty, research agenda, and curriculum. In addition to overseeing the School’s research activities as Associate Dean, he is the head of the marketing faculty, director of the Oxford Strategic Marketing Programme in the School’s executive education portfolio, and the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.
‘It is extremely important that what we teach is relevant to the business world now and in the future,’ says Professor Stephen. ‘Our way of achieving this is to collaborate with leading companies on research that is both rigorous and relevant, and to bring research-based insights into all of our courses. In the ever-changing marketing landscape that is full of hype and opinions of gurus that don’t necessarily hold true, the best way for us to equip our students for the uncertain but exciting future is to infuse our curriculum with the very best research.’