The FINANCIAL — Panasonic North America was honored at the ITSMA (Information Technology Services Marketing Association) Annual Marketing Awards Ceremony, which recognizes marketing innovation and impact in B2B services and solutions.
For the first time, Panasonic North America received the Diamond award, ITSMA’s highest honor, in the “Repositioning the Brand” category for the What Moves Us brand campaign headlined by Team Panasonic athletes. Winners were chosen based on their excellence in customer-centric strategy and planning, program innovation, efficient execution, and measurable business results. The What Moves Us–Team Panasonic campaign is a strategic evolution of our brand platform–Technologies that Move Us–which aims to connect with Millennial and Gen Z buyers and employees who are shaping the industries we serve.
“Amid the unprecedented challenges of 2020, it’s been a privilege to observe the standout performance of marketing leaders who have risen to the occasion with innovative approaches to growth, execution, and customer value,” said Dave Munn, President and CEO of ITSMA. “With so many companies working to strengthen brand and reputation, we were thrilled to put Panasonic at the top of the list and recognize their What Moves Us program as a Diamond winner in our “Repositioning the Brand” category.”
ITSMA, the leading source for B2B marketers, named Panasonic North America one of 16 winners of its 2020 Marketing Excellence Awards. The award was presented on October 14 ahead of ITSMA’s upcoming virtual Marketing Vision Conference which includes case study presentations from Panasonic and other award winners.
“The strategy behind the effort is really to connect and demonstrate our shared values and passion for purpose,” said Lauren Sallata, Chief Marketing Officer at Panasonic North America. “We’re incredibly pleased with the work, and it’s so gratifying to have this recognized from the peers and industries. Thank you so much!”