Pandora continues US growth strategy with 37 locations acquired from Ben Bridge Jeweler

The FINANCIAL — Today Pandora, the world’s largest jewellery brand, announces that the company has acquired Ben Bridge Jeweler’s 37 Pandora franchise store locations in the United States and Canada. Ben Bridge Jeweler, a high-end American watch and jewellery retailer, was Pandora’s largest franchisee in North America.

The acquisition increases Pandora’s owned-store footprint, largely on the US West Coast, and provides a more cohesive presence and direct omni-channel experience in North America. It also supports Pandora’s long-term growth ambition to increase market share and double revenue in the US compared to 2019 through fuelling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a superior omni-channel journey and fulfilment.

Pandora’s US business reached over $1 billion in sales in 2021 and had Q4 2021 sell-out growth of 39% vs Q4 2019.

Pandora and Ben Bridge first partnered in 2010, when Pandora jewellery was introduced in Ben Bridge stores. As the partnership evolved, Ben Bridge opened stand-alone Pandora concept stores in five US states and British Columbia, Canada.

“The US is Pandora’s largest market and key to achieve the growth ambitions of our Phoenix strategy,” says Luciano Rodembusch, President, Pandora North America. “As a leading global jewellery brand we plan to increase market share in North America, and we continually look for opportunities for sustainable growth and to better serve our clients. We are thankful to continue working with Ben Bridge after many years, and we are confident this acquisition will help us achieve Pandora’s business goals.”

“We are proud of the strong network of stores that we built over the last dozen years and are thankful for our partnership with Pandora,” says Lisa Bridge, President and CEO of Ben Bridge Jeweler. “This has been a successful chapter in our business and we are deeply proud of the team we built. We are excited for these stores to grow further within the Pandora organization and wish them well.”