The FINANCIAL — To stand out in an increasingly digital world, enterprises need to create a constant stream of valuable content and deliver it to the right person at the right time through the right channel, according to Oracle.
Faced with this challenge, PetRelocation, a worldwide pet moving service, selected the Content Marketing component of Oracle Marketing Cloud. Since implementing Content Marketing, PetRelocation has been able to use a single platform to plan, produce, and deliver engaging and relevant information across multiple channels throughout the customer lifecycle. The successful program has helped PetRelocation boost customer conversion rates by 150 percent and increase brand visibility—direct benefits from online marketing efforts that now account for 70 percent of the company’s annual revenue. In addition, PetRelocation now ranks in the top three Google search results for more than 360 keywords.
“As a fast-growing, privately owned company, we needed to capture and share useful insights with our customers in a simple and efficient way,” said Rachel Truair, chief of staff, PetRelocation. “Oracle Marketing Cloud’s Content Marketing solution helped us turn customer Q&As and success stories into highly effective marketing content. This has not only helped us enhance the customer experience and streamline processes, but just as importantly, it has enabled us to accelerate conversions, mobilize our brand advocates, and grow revenue,” Truair added.
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