Piperlime Announces Aimee Song of Song of Style as New Guest Editor

The FINANCIAL — Piperlime, the online shop known for the freshest styles in fashion, continues to grow its successful Guest Editor Program.

In partnership with leading lifestyle brand POPSUGAR, blogger Aimee Song of Song of Style will join Piperlime's Guest Editor program beginning this spring.

“Our guest editor program has been a vital part of Piperlime since we launched with Rachel Zoe,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Our customers love the Guest Editor styling tips and picks on our site and in-store,” she continued.

As Gap Inc. said, the partnership will kick off , giving customers access to Aimee Song’s styling tips, product picks and original video content on Piperlime.com and also on POPSUGAR.

 “The Piperlime customer is very fashion-involved and we think she will love Aimee’s fresh and unique fashion point of view,” said Gosselin. “We have admired Aimee’s distinct style and vision, which she shares on her blog each day, and we are so excited to partner with her.”