The FINANCIAL — If you are unhappy with your appearance when you look in the mirror, you should know that it is possible to change the way you look. However it will probably cost you thousands of dollars.
Face and forehead lifts, changing the shape of the eyes, ears, chin and lips aren’t the only possibilities of plastic surgery. Liposuction, breast reconstruction and nose jobs are the most in-demand plastic surgery operations in Georgia. A lot of women are willing to pay a high price to look more beautiful.
At least 20,000 GEL is necessary to have plastic surgery from head to toe.
Beauty requires sacrifice – especially in the case of plastic surgery, where it is about money. The prices of plastic surgery in Georgian clinics are almost the same: liposuction – 200-2,500 GEL, breast reconstruction – 3,000-6,500 GEL, and nose job – 2,000-4,100 GEL.
“Rhinoplasty is the most popular plastic surgery operation not just in Georgia, but in the whole of the Caucasus, in Italy, Portugal and other countries too. Out of them patients with hooked noses are the majority,” said Iva Kuzanov, the Director of Kuzanov Clinic. “Patients want for it not to be noticeable that their noses have been operated on. We offer them open rhinoplasty. That way the nose will suit the face of the individual patient. The operation lasts from between one to four hours,” added Kuzanov.
Kuzanov Clinic conducts about 600 plastic surgery operations a year.
The average age of applicants for plastic surgery is between 20-50 years. In the case of rhinoplasty mostly 18-25 years old patients visit plastic surgery clinics. ”After 25 years of age, there is a decline of patients requesting this surgery. But I do remember one case of a 65 year old woman who came in and underwent a rhinoplasty,” added Kuzanov.
People undergo plastic surgery because of body-image dissatisfaction. “During pregnancy and breastfeeding a woman’s body loses its original shape. For lots of women this is a tragedy and for me it was as well,” said Nino Jorbenadze, mother of 3 daughters. “My friends gave me lots of advice on how not to lose the form of my breasts and belly. These methods were not effective so I decided to undergo plastic surgery.”
Liposuction is a cosmetic surgery operation performed by removing fat from a small cut (0.3-0.5 cm) using a hollow tube to correct body shape. Rhinoplasty improves the appearance or size of a human nose. It can also be performed to heal breathing problems and restore breathing by the nose. Breast reconstruction is surgery using expanders, implants and auto-tissues. All of them are surgical procedures. Non-surgical procedures, such as Botox procedures and lip augmentation with special gel are more popular than surgical ones.
“Whereas in our clinic three surgeries are done per day, non-surgical procedures are done 15 times per day. Mimic wrinkle correction is a very popular procedure in our clinic. Treatment of severe frown lines and wrinkle reduction around the eyes is done with Botox. We guarantee the quality of the Botox and silicone breast implants we use. We buy them from Germany and America,” said Giga Mikautadze, the Manager of Gia Gvaramia Clinic.
Women make up the majority of plastic surgery patients in the country. In Georgian clinics 95% of plastic surgery patients are women. But men go under the knife too. “Among men the most popular operations are nose jobs, mandibular surgery and cosmetic chin surgery. We have four operating days per week. At least two nose job operations are done every day,” said the Manager of Caraps Medline Clinic.
“Mandibular surgery is done to correct an overgrowth of the lower jaw. As for cosmetic chin surgery, it reshapes the chin by enhancement with an implant or by reduction of the bone. These problems are common among men,” added the Manager.
Just as breast reconstruction is one of the most demanded plastic surgery operations in Georgia, breast reduction has its clients as well. Breast reduction means decreasing one’s breast size. This is one of the least demanded surgeries. “The reason why patients want to have this surgery done is when the size of their breast is too large and causes discomfort. Imagine 8 kilo breasts! Such a size of breast causes discomfort and can also result in spinal problems,” said Mikautadze.
Another rarely demanded surgery is a sex change. In Kuzanov Clinic the transformation of women into men is more common than men into women. “This surgery has 2 stages: removal of exterior feminine signs and reconstruction of the genitals – phalloplasty. Phalloplasty lasts for between 10-12 hours,” said Kuzanov.
Plastic surgery has become a worldwide phenomenon and desired by most people. According to ASPS, 13.1 million cosmetic plastic surgery procedures were performed in the United States in 2010, up 5% from 2009. The most demanded plastic surgery operations are: breast augmentation, nose reshaping, eyelid surgery, liposuction and tummy tuck.
As for men’s plastic surgery, ASPS announced that men underwent 1.1 million plastic surgery procedures in 2010, an average 2% increase over the previous year.
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