The FINANCIAL — Porsche closed the best first quarter in the history of the company with 55,974 new vehicles delivered worldwide in the first three months of 2016. Dr. Ing. h.c. F. Porsche AG surpassed the previous year’s figure by nearly ten percent.
For Detlev von Platen, Member of the Executive Board for Sales and Marketing, these figures demonstrate high customer satisfaction and the attraction of the brand. He emphasized that happy customers and secure jobs are more important to Porsche than sales volumes. “We do not measure our success by record sales alone,” von Platen stated.
Porsche SUV models offered a strong contribution to the successful first quarter. With 21,576 deliveries, the Macan is currently the most popular Porsche model. Compared with the same period last year, the youngest member of the Porsche family saw an increase of around 20 percent, closely followed by the Cayenne with 17,598 vehicles (up 8 percent). There was also a notable increase in the demand for the Boxster and Cayman models. Despite the approaching model change to the 718 Boxster and 718 Cayman, both mid-engine sports cars recorded two-digit growth rates with 3,029 (up 23 percent) and 2,822 (up 27 percent) deliveries respectively. The 911 remains popular with a total of 7,711 new vehicles delivered, according to Porsche.
The US market saw 12,238 deliveries, up 7.1 percent compared to the previous year. Europe maintained the high pace of sales from 2015. The German market is the only one to lag behind. “However, the orders received in Germany are an optimistic sign,” noted von Platen.
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