The FINANCIAL — Investing in artificial intelligence: Porsche Digital GmbH has purchased a minority stake in Israeli start-up Anagog, thus strategically expanding its digital innovation portfolio.
Founded in 2010, the Tel Aviv-based start-up currently has around 30 employees and specialises in developing artificial intelligence (AI) in the context of mobility. Software programmed and patented by Anagog allows companies to better understand and anticipate customer behaviour in certain situations, leading to features such as intelligent parking options being created. With this investment, Porsche is continuing to drive digital transformation and as a result can now develop and offer context-based and personalised services, according to Porsche.
“We are delighted that our investment in Anagog allows us to continue developing our expertise and opportunities regarding artificial intelligence in the field of mobility. The Israeli start-up scene in the technology sector is founded on an enormous amount of knowledge and potential. We are keen to work with new companies to continue developing new digital offerings and launch these solutions in the market quickly so that customers can start benefitting from them”, says Thilo Koslowski, Managing Director of Porsche Digital.
Anagog’s technology is used in about 100 apps
The technology offered by Anagog is integrated into smartphone applications and is currently used in about 100 different apps from around the globe. Data analysis happens directly on the mobile device, meaning that there is no need for user data to be transferred to the cloud or to external servers. As a result, users retain full control over their data, while still benefitting from better contextual services. “We are looking forward to developing new and innovative ideas with Porsche in order to offer customers the best possible mobility solutions. Digital experience is becoming ever more essential and, most importantly, can also be used in a useful format for new mobility services”, says Anagog CEO, Ofer Tziperman.
Anagog’s founders Yaron Aizenbud, Ofer Tziperman and Gil Levy
Porsche Digital GmbH is a wholly owned subsidiary of Porsche AG and represents its competence centre for digitisation. The company defines and implements new value creation strategies and innovative digital product ranges in close cooperation with all Porsche AG departments. Porsche Digital identifies and evaluates trends and invests in start-ups, thus securing access to relevant technologies. The subsidiary of the Stuttgart-based sports car manufacturer sees itself as an interface between Porsche and innovators all over the world. The company has sites in Ludwigsburg, Berlin and Santa Clara in Silicon Valley, and further locations in Asia are planned.