The FINANCIAL — Poultry Georgia, offering high quality products and occupying around 50-60% of the local market, plans to resume poultry meat product in October 2010. The company said annual turnover in 2009 reached GEL 21 million.
Poultry Georgia is the largest poultry egg producer in Georgia, selling goods by the brand name Koda. The company received a Golden Brand Award 2009.
Jumber Gogitidze, Director of Poultry Georgia, said that 2009 was a stable year for his company.
“We managed to maintain the loyalty of our customers and increased the realization of products on the local market. In 2009 Koda accepted a Golden Brand award, for best producer of eggs.
The company was founded in 2002 and is developing every year. We were focused on offering exclusively healthy products for our customers. Presently we are supplying modern standards and customers demands. Egg production became maximally realized and this helps us to have minimal losses. We equipped our poultry-yards with modern technologies and apparatus. We increased the number of poultry and accordingly, sales of eggs increased. We are proud to claim that Koda offers ecologically clean products of the highest quality,” Gogitidze told The FINANCIAL.
Gogitidze said that usually food products are less affected during an economical downturn. Koda was among the minority of companies that did not face difficulties despite the global recession and customers’ decision to spend less. He said that the company’s correct strategic plans supported them in avoiding the affect of the economic downturn which was fatal for many companies.
Koda gained huge popularity among Georgians from the very beginning of their appearance on the market.
“For us it is very important that customers believe us and are sure of the safety, good quality and ecological purity of our products. We will do our best in order to maintain their trust and increase the share of our loyal customers.”
“The global recession did not cause any changes on the local market,” Gogitidze said. “Further development of their company will depend on the enhancement of citizens’ economic conditions and the country’s emergence from the recession,” he said.
“The main challenge for our company in 2010 will be the finishing of technical conversion.”
During the Easter holidays the company sold approximately 7,200,000 eggs and 3,500 kg of poultry.
Poultry Georgia presently occupies around 50-60% of the local market.
The company was founded with a small investment – 20,000 GEL. It is one of the first companies in the Caucasus to have equipped production with modern technologies of egg sorting.
“Entering the markets of our neighbour countries is our plan for the near future,” Gogitidze said.
Gogitidze said that price changes of Poultry Georgia’s products are unlikely in 2010. “We will maintain the same margin as was in 2009,” he said.