The FINANCIAL — Prada opens its first store in Jakarta, Indonesia, inside the prestigious Pacific Place shopping mall.
The space, designed by architect Roberto Baciocchi, covers a total area of approximately 420 square metres on a single level and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections, according to Prada.
The external façade is clad in black Marquinia marble, while slim polished steel profiles highlight the light boxes.
The store is strategically located on the corner and has a façade embellished with slim strips of black Marquinia marble framing the entrance, display windows and large floor-to-ceiling windows that open up on the interior.
The space is designed as a succession of rooms, each featuring a different atmosphere.
The area devoted to the women’s leather goods collection is defined by the signature black-and- white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls with alcoves exalting the display of the product, an original reinterpretation of Prada’s iconic display niches.
The space housing the women’s accessories and small leather goods collections is characterised by black marble-clad walls and display counters with coloured saffiano leather detailing.
The women’s footwear collection is showcased in an area defined by green fabric-clad walls with cut-in display niches. Beige carpeting and green velvet sofas create an elegant atmosphere.
Green fabric-clad walls also characterise the area dedicated to the women’s ready-to-wear collection, where transparent perspex cases exalt the product display. Crystal tables and green velvet sofas complete the furnishing.
The space devoted to men comprises an area dedicated to the leather goods and accessories collections and another room where the footwear and ready-to-wear collections are displayed. The area features masculine materials and finishes: ebony floorboards and walls, dark brown carpeting and cotto-coloured leather sofas. Polished steel display cases and counters with drawers covered in coloured saffiano leather complete the setting.
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