The FINANCIAL — According to most of the fitness and beauty centres in Georgia, interviewed by The FINANCIAL, massage and solarium facilities are the most popular in the run up to summer. As only two months are left until summer, as representatives of beauty centres say, people have already actively started caring about their body and appearance.
“Fitness and aerobics, together with special weight loss massages have quite a significant effect on the body,” said Maia Karimanidze, Administrator of Prime Fitness.
“People, in particular women, who want to look good for summer, are visiting us more frequently in order to have a good looking body and appearance. Fitness and weight loss massages have the most desired effect on people and in quite a short time too,” Karimanidze said.
“Aerobics 3 times a week costs 60 GEL at our fitness centre. Everyday fitness costs 150 GEL a month, 8 visits a month costs 60 GEL. Weight loss massage prices start from 18 GEL. Fitness includes gym equipment, saunas, steam rooms and a cold water Jacuzzi,” Karimanidze said.
According to Prime Fitness representatives, instructors are qualified to advise people on what kind of diet they should choose when training.
“All of the staff that we have at our beauty salons are very experienced individuals, who have studied in either Italy or the United Kingdom. They serve people with a high quality of service. People have already started visiting us more often in order to look good and prepare for summer. We offer them a wide range of services. To look fit in a quite short time, we offer our consumers special weight loss massages which have a very good effect in a short period of time,” said Tamuna Iashvili, representative of Natali Beauty centre.
“Most people visit the solarium at our beauty centres in preparation for summer. We offer them a very high quality solarium. Our solariums have certificates. These certificates prove that they are harmless to the health and have a protective system too. One minute in a solarium costs 2 GEL, but we have membership cards with different prices. We also offer some gift certificates for solariums to our customers. There is quite high demand for solariums before the summer season,” Iashvili said.
According to Beauty Palace representatives, a weight loss massage together with solarium is very popular at the moment in their aesthetic centre.
“We offer very good quality weight loss massages. A Swiss massage at our centre costs 40 GEL for 40 minutes. A 40 minute solarium episode costs 55 GEL. The number of people at our centre at the moment has significantly increased. As the summer is approaching people want to look better and thus are taking better care of their appearance and body,” said Tamuna Kerdzevadze, Beauty Palace.
“Of course there is demand for manicures, pedicures and hair appointments, but in the run up to summer people are mostly interested in solariums,” said Iashhvili.
“I usually visit a solarium in the last months of spring in order to look tanned in the summer. The prices of good solariums are a bit high in Georgia in comparison to solariums abroad, which I have visited,” said Tako Abashidze, 25.
“I usually visit beauty centres for anti-cellulite massages. In the summer I always try to refresh my body in order to look good in a bikini at the seaside,” said Eka Robakidze, 28.
According to Nico Dimitrov, Spa Director at Radisson Blu Iveria Hotel, they offer people a special Anti-cellulite SPA package: Anti-Cellulite Therapy 60 minutes x 2 sessions, Sea Salt and aromatic oil wrap and scrub 60 minutes x 1 session, Detoxifying Anti-Cellulite Phyto-Aromatic Massage 60 minutes x 6 sessions, Detoxifying Spirulina Wrap 60 minutes x 1 session, Hydrating Pink Kaolin Clay Body Envelopment 60 minutes x 1 session, Personal Fitness Training Sessions 60 minutes x 2, a total of 13 treatments for 1 month for maximum effect. The total price of this treatment is 1,358.18 GEL.
