President Margvelashvili Encourages Population to Purchase Georgian Products for the New Year

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The FINANCIAL — As part of the campaign “Ask for Georgian”, President of Georgia, H.E. Giorgi Margvelashvili has visited the companies Natakhtari and Zedazeni to promote Georgian products. He has also examined Barambo product display.

President Margvelashvili has visited Zedazeni, Georgian manufacturer of beer and non-alcoholic soft drinks, together with Head of his Administration, Mr. Giorgi Abashishvili. Zedazeni currently employs 700 people. The founder of the company has hosted the President who has studied the beer production technology and examined the manufacturing process.

According to the company’s management, Zedazeni is a leading brewery in terms of equipment and quality of raw materials that exports products to 23 countries worldwide. Czech and German invited specialists constantly work to maintain international quality and standards. In Zedazeni, President Margvelashvili has also studied Barambo New Year product display.

In Brewery Natakhtari, President Margvelashvili has been hosted by the company representatives and general director who introduced the visitors to the company’s activities, according to the Administration of the President of Georgia.

According to the company’s representatives, Natakhtari has more than 50 percent share of Georgian beer market. The company manufactures nine brands of beer, two co-brands and eight types of lemonade.

“We began the campaign “Ask for Georgian” about a year ago. Spirit of this campaign united almost all the regions of Georgia; we have seen many Georgian factories that enrich Georgia, open up job opportunities and strengthen Georgian business. Today we have visited Mtskheta – Mtianeti region and explored Zedazeni, Barambo and Natakhtari.

I would like to once again encourage our society to ask for Georgian products. It is important to exercise pragmatic, everyday patriotism. This patriotism is reflected in choosing and purchasing Georgian products and thus strengthening Georgia.

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I would like all your New Year’s Eve dinners to be delicious and even more beautiful if enriched by Georgian products; the products that are manufactured by Georgians in Georgia and that bring wealth to our citizens, “President Margvelashvili said.


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