The FINANCIAL — Sportlifestyle company PUMA announces on January 12 that it has signed an agreement to acquire 100 percent of Corporate Merchandising firm Brandon Company AB with economic effect as of January 1, 2009. The Closing of the deal is subject to approval by the competent anti-trust authorities.
Through the acquisition of the Swedish firm, PUMA will strengthen its core business by adding complementary business in the area of Merchandising and Experience Marketing and exploiting qualitative synergies throughout all categories.
Brandon Company AB, based in Gothenburg, has specialized in branded Corporate Merchandising and Experience Marketing solutions for its clients, including blue-chip companies. Brandon employs 115 people across its offices in eight countries around the world, such as Sweden, Germany, Hong Kong, United Kingdom, and the United States.
PUMA and Brandon have already teamed up successfully in a distribution agreement for the official Volvo Ocean Race Merchandising collection since the beginning of 2008.
This acquisition represents a long-term growth opportunity for PUMA. It will have no substantial impact on PUMA’s financial situation.