The FINANCIAL — The total U.S. radio audience has increased by more than 1.2 million weekly listeners since March 2013, and now reaches 244.4 million Americans on an average weekly basis – 92 percent of the total U.S. population ages 12 and older, according to Nielsen, one of the leading global providers of information and insights into what consumers watch and buy.
Daily time spent listening among radio listeners ages 12 and up now averages approximately 2 hours and 41 minutes a day, holding steady from the previous year.
Radio increased its national reach again according to this survey, adding more than a million listeners on a weekly basis in the March 2014 RADAR report.
According to the March 2014 RADAR report, the national audience aged 18 to 34 grew by more than half a million compared to the previous year, reaching 91.9 percent of all 18 to 34 year-olds.
Radio’s national reach also increased among African-American and Hispanic audiences, compared to the previous year. Radio now reaches more than 31 million African-American listeners ages 12 and older in an average week, or 91.7 percent of the total U.S. African-American population.
Hispanic audiences grew by more than half a million (574,000) listeners, meaning radio now reaches 93.6 percent of all Hispanics in the U.S. ages 12 and older in an average week. The increase among Hispanics was spread evenly among those demographics aged 18 to 34 (added 286,000 more listeners), 18 to 49 (298,000 more listeners) and 25 to 54 (243,000 more listeners), according to The Nielsen Company.
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