The FINANCIAL — "1,400 people use the Anne Semonin Spa facilities at the Radisson Hotel in Tbilisi every month," Nico R. Dimitrov, Spa Manager, told The FINANCIAL. The SPA has become quite popular with Tbilisi's residents, so a SPA centre at the Radisson Medea Hotel in Batumi will supply the rising demand of people who want to make their lives healthier.
Anne Semonin Spa was opened on 5 October, 2009. Dimitrov says it was quite hard to start up the business, as it was the first real SPA centre to be opened in the country.
People didn't know what to expect, they didn't know SPA etiquette; how to book and why we require certain things, for example medical cards," Dimitrov said.
"We managed to inform and educate most of our clients about our SPA treatments. We have good mix of expats leaving in Tbilisi and hotel guests who know what to expect from a 5 star SPA centre. Right now we are really proud of ourselves because after just one year of operation the SPA has reached high level of popularity which is a success in itself. We are in fact number one out of all Radisson hotels' SPA centres around the world in terms of guest satisfaction according to our internal rating system," Dimitrov said.
"Our clients are happy and content. The only problem we encounter is to do with the fact that we don't have any high quality SPA suppliers inside the country. We are struggling on the supplying side of the business as we have to import everything from abroad. 90% of our supplies are brought from abroad. Only some little things can be found locally in Georgia," Dimitrov said.
Dimitrov hopes that in the nearest future local companies will be able to supply their SPA centre with different needed SPA related products.
"I know that there are hotels which plan to open in the next few years and it will be very difficult for them as well to keep up with high class standards without ordering products from inside the country. So it's quite a big problem generally for the SPA business which definitely needs to be solved," Dimitrov said.
"The SPA makes life healthy, active and relaxing," Dimitrov believes.
"To feel better after a hard working day, go to the gym, visit the swimming pool, have a massage and overall you will feel more relaxed and refreshed. It is recommended to have a massage ONES A WEEK, after a hard working day or at week end… now most people find time for it," Dimitrov told The FINANCIAL.
"Due to the 21st century hectic and busy lifestyle, people need relaxation and can find this relaxation in SPA centres. SPA facilities help to improve even self confidence and make you feel more confident, relaxed and fresh after daily visits to its facilities, Saunas, Fitness, Massage rooms, Solariums and Swimming pool. All these facilities improve a person's general wellbeing," Dimitrov said.
"At the beginning people couldn't find time to come and visit our spa. But after time people realised the need to improve their lifestyle by visiting the SPA. They have now started recommending this lifestyle to their friends and family members. Our SPA doesn't need many promotions since long time as the most powerful promotion for us is our service and guests referrals and positive feedback. Our guests are happy and that makes us happy," Dimitrov said.
"Daily and monthly demands for membership have increased, which is normal because when you offer a high quality product and service demand for it naturally increases with time," Dimitrov said.
"We have a couple of new promotions on at the moment. For example when a current member refers another person to us, we automatically expand his/her membership for one month. This is our way to thank our clients. Couples memberships get a 15% discount on total price," Dimitrov said.
"We recently added aqua aerobics to our SPA facilities. We have classes every Monday and Friday at 10 in the morning and 8 in the evening as well. The prices are almost the same as in many other fitness centres and pools
around Tbilisi. We also have individual classes; for those who have no time to train with the group we can give private lessons," Dimitrov said.
Aqua aerobics lessons: 2 days a week (Monday and Friday); Times: one class at 10 AM, one class at 8 PM; Duration: 45 minutes.
Charges:
A group course of 10 lessons is 280 GEL (28/per lesson) Available only as a course
A group course of 15 lessons is 330 GEL (22/per lesson) Available only as a course
Individual course of 10 lessons – 450 GEL (45/per lesson) Available only as a course
Individual Course of 15 lessons – 510 GEL (34/per lesson) Available only as a course
According to Dimitrov the spa is offering promotions for Christmas which follow last year's very positive and successful promotion.
"We started this promotion on 1 November, a little bit earlier, to give the chance to our clients to purchase gift certificates a bit in advance and to benefit from 20% additional discount.
If you purchase two gift certificates worth over 100 GEL each we give 1 gift certificate FREE of charge which is for a back, neck and shoulders massage – so you buy two and get 3, on top of that you benefit from additional 20%
discount for the early purchase, 20% off offer is valid till 30th of November" Dimitrov said.
"If people purchase these gift certificates by 30 November, they will get a 20% discount. Anyone can come and buy gift certificates as a present until 30 November and benefit from the 20% discount. Many people who purchased
these certificates last year are satisfied with the offer and did it again for this year" Dimitrov said.
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