Radisson Blu Iveria Spa has Doubled its Guest Numbers in 2013

The FINANCIAL — Demand for spa procedures at Radisson Blu Iveria Spa has doubled in 2013 in comparison with the same period last year. 

The number of employees has also increased in response to the increased demand. As the only representative of Anne Semonin in Georgia, Radisson Blu Iveria Spa will soon be offering an innovative new massage, created by Anne Semonin exclusively for Georgia.

“New products from the Anne Semonin brand and new procedures will be offered to customers soon. A skin renewal process is one of the innovative offers that will soon be available. The Skin Renewal facial is a very luxurious renewing, resurfacing treatment, a smart and medically inspired method that doesn’t cause irritation. It tones and brightens the surface of the skin. Anne Semonin created an exclusive wrap line for Georgia. This comprises revitalizing and antioxidant body exfoliation with red grape seeds, followed by wrapping, a red grape seed massage and vino rejuvenating spa bath. The warm candle procedure is another innovative offer. There is aromatherapy, where during the procedure there are scented candles which melt giving off a special aroma,” Liza Muradyan, Anne Semonin Spa Tbilisi Manager at Radisson Blu Iveria Hotel, told The FINANCIAL.

“The anti-stress massage is the most popular product. The body fitness massage is also very popular with men. Anti-cellulite procedures are popular among women. As for face procedures the demand is equally divided between men and women. We offer a special line of face procedures for men,” said Muradyan.

Anne Semonin Spa Tbilisi is visited by men and women in almost equal measure. Statistically, over 55% of the guests are female and the remaining 45% are male.

“Spa procedures stimulate harmony between body and soul. In today’s world, given the high levels of tension that people are exposed to, a stress massage can be very important. Our guests visit us for relaxation and stress relief. Anne Semonin Spa Tbilisi guests are looking for a combination of a healthy soul in a healthy body,” said Muradyan.

In addition to massage, Anne Semonin Spa Tbilisi offers various face and body procedures to guests. “Body wraps help contribute to skin’s recovery. We live in a polluted environment that primarily affects the skin. Accordingly, we offer a variety of skincare procedures. All of this allows one to keep the skin fresh. The majority of us are exposed to unhealthy aspects of this modern way of life. This is, first of all, harmful to our health. Our procedures encourage people to be beautiful and happy and be in both spiritual and physical harmony,” Muradyan explained.

A half-hour massage at Anne Semonin Spa Tbilisi costs GEL 100. The body fitness and relaxation massages cost GEL 150-160, Thai massage – GEL 165. While getting a massage guests can also enjoy access to the swimming-pool, fitness hall and sauna. They are included in the massage fee.

“Our prices are affordable not only for members of the elite but also for the middle classes,” said Muradyan.

The Anne Semonin Spa Tbilisi was established at the Radisson Blu Iveria Hotel four years ago. The number of its guests has been increasing every year. According to Muradyan, the highly qualified professionals at the salon are the main reason for the increasing demand. “We rarely have just one-time visitors, the majority are regulars. In general, regardless of gender, everyone likes getting a massage.”

“Once you have visited Anne Semonin Spa Tbilisi, you will always want to come back,” she added.

Anne Semonin Spa Tbilisi offers relaxing or classic massage, body fitness massage, Thai massage, Chinese massage, Indian massage, anti-cellulite procedures and others. All types of massage that one can find at spa salons all over the world can be found on the eighteenth floor of the Radisson Blu Hotel.

The centre has special membership cards that are available to our guests that live in Georgia. Aqua aerobics and yoga is also offered to our guests.

“The number of our guests does not change depending on the season. However, the seasonal difference is evident in the type of procedures that are most in demand. Wraps, scrubs, facial and anti-cellulite procedures are more popular in the spring and summer times. Hot stone massages as well as toning procedures are more popular in winter. Facial procedures are popular in all seasons, because the skin is constantly in need of special care, especially given changes in climate,” said Muradyan.

Anne Semonin Spa Tbilisi is the exclusive representative of the Anne Semonin brand. All procedures are done using these products. Anne Semonin is a French brand with an exclusive spa line. It is a professional product which cannot be used at home without extra explanation and direction from its representatives. All of this is part of the characteristics of the brand.

“Radisson Spa does not consider anyone to be its competitor. Radisson Spa is the first full spa salon in Georgia. We have designed every detail, including lighting, scent, music and more. Not everyone follows these rules. The swimming-pool on the eighteenth floor is also very important and has breathtaking views. We have highly skilled specialists that are carefully vetted before being hired. Once a year we hold an Anne Semonin refreshment training for therapists, as well as for reception staff. The brand adds new products to its list every year and training takes place within the framework of its structure. Radisson Spa is the only place for one to experience complete rest,” Muradyan said.

“Most of our hotel guests enjoy our spa salon. However, the vast majority of its visitors is made up by local membership,” she said.

“Relaxation followed by massage is more productive than a week’s holiday for many people. Knowing who does the massage is important for certain. A massage can be very irritating if the specialist is not properly trained. Our therapists individually cater to the requirements of our every guest. We do not have samples of procedures. We select the procedure only after one-one-one consultation with the guests. A good therapist should be able to feel and know the body and the skin of the individual guest,” Muradyan told The FINANCIAL.

Christmas gift packages composed of Anna Semonin products will also be on offer to guests soon. “Individual guests will be able to select the specific products themselves or choose from one of our ready-made packages,” said Muradyan.