The FINANCIAL — The 13-strong portfolio of Radisson Edwardian Hotels is to be rebranded under the Carlson Rezidor Hotel Group's Radisson Blu banner.
Owned and operated by the Singh family's Edwardian Group, the four- and five-star Radisson Edwardian Hotels – in London, Manchester and Guildford – will be renamed under a franchise agreement by the end of the year.
According to Caterer and Hotelkeeper, the new arrangement follows the formation last month of the Carlson Rezidor Hotel Group as a result of the amalgamation of the US-based hospitality company Carlson and the Rezidor Hotel Group. Today the company has a portfolio of 1,300 hotels across 81 countries.
Until now, an agreement had been in place preventing Rezidor from opening any Radisson Blu hotels within the M25 – owing to the clash with Radisson Edwardian Hotels, which has operated a franchise agreement with Carlson to operate Radisson hotels in London.
In the UK, Rezidor intends to continue to grow Park Inns "considerably" from its current number of 26, with seven new hotels due to open. Radisson Blu is closer to saturation in the UK with 15 properties.
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