The FINANCIAL — The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, was up one point on August 23 to 75.6.
The index is down two points from a week ago, and is down three points from its level one month ago.
"The Rasmussen Investor Index, which measures the economic confidence of investors on a daily basis, went down one point on Sunday to 84.3. Investor confidence is now up three points from one week ago and is down six points from one month ago," Rasmussen Investor Index informs.
Looked at on a month-by-month basis, consumer confidence increased on four of the first five months in 2010 and held steady in the fifth. However, it has fallen in the past two months, June and July.
Seventy percent (70%) of adults believe the U.S. is in a recession. In addition, just 20% of adults say their personal finances are getting better these days, while 46% believe they are getting worse.
Rasmussen Reports is pleased to announce the addition of Beth Chunn to our team as Platinum Membership Manager. Beth will be overseeing the upgrade of our Membership services. As part of the transition, Rasmussen Reports will soon be reserving daily consumer updates for Platinum Members only.
(Want a free daily e-mail update ? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
The Rasmussen Employment index, a monthly measure of U.S. worker confidence in the employment market, slipped five points in July to 68.7. This marks the lowest level measured since January.
The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 500 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Platinum Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Platinum Members.
The Rasmussen Consumer Index reached its highest level ever at 127.0 on January 6, 2004. The all-time low was reached on March 10, 2009 at 54.7.
The Rasmussen Investor Index reached its highest level ever at 150.9 on January 7, 2004. The lowest level ever measured was 52.5 on March 9, 2009.
The baseline for the Rasmussen Consumer Index was established at 100.0 in October 2001. At 75.6, overall levels of economic confidence are significantly lower today than they were in the aftermath of the 9-11 terrorist attacks.