The FINANCIAL — RealtyTrac the nation’s one of the leading sources for comprehensive housing data, on April 22 announced it has closed 54 deals and hired dozens of employees, including multiple data licensing industry veterans, since launching its tax, deed and mortgage data file licensing business in March 2014, when it became one of only three national providers and the first new entrant in the market segment in more than 20 years.
“We are humbled by the industry support we have received over the past year,” said Jamie Moyle, CEO at RealtyTrac. “While the other two national public record data providers have in the past built a formidable framework around these massive datasets, RealtyTrac has created a whole new game that is unparalleled in the industry. Driven by our quest for real estate transparency, we are empowering our customers with flexible, creative datasets that are easy to deploy across multiple industries.”
One deal closed a week on average in first year
In its first year as a national tax, deed and mortgage file licensing provider, RealtyTrac has closed more than one deal a week across multiple industries including appraisal, analytics, technology, real estate, government and marketing. The company inked deals with industry power houses such as Auction.com and Acxiom, appraisal clients such as The Information Market/ARMLS, ValueScape and EMC2 Data as well as MLS technology firms such as Rapattoni.
In the past year, RealtyTrac has hired multiple data industry veterans and opened a new, dedicated office in San Diego. The company will continue to grow its data aggregation department even further to make additional data available to its customers, according to RealtyTrac.
Hyperlocal neighborhood data a differentiator
“In addition to the innovation we bring to the tax, deed and mortgage data licensing, another RealtyTrac difference is that we have hyper-local demographics for pinpoint target marketing and a parcel risk database for portfolio analysis. We develop our datasets in an open architecture so we can more easily add in additional datasets,” said Brian Mushaney, RealtyTrac Executive Vice President of Data Solutions, a 28-year real estate data industry veteran whom RealtyTrac hired a year ago to head up its data file licensing division.
“We have the expertise and know-how to deal with each individual data set and put them together to meet our customers’ needs,” added Mushaney, who previously held executive positions at Lender Processing Services (now Black Knight Financial Services) and X1 Analytics, among others. “RealtyTrac has a healthy mix of deep industry experience and forward-thinking flexibility needed to pioneer new products that are disruptive and democratizing in nature.”
Innovative new data products, modeling planned
During the coming year RealtyTrac plans to leverage its expansive data offerings further to develop new and innovative products and services geared to empower consumers, real estate professionals and corporations to make better informed decisions.
“We have spent the past year building a solid foundation, signing strategic partnerships and building processes to combine data in new and innovative ways that were previously unavailable,” said Jon Cohn, RealtyTrac Senior Vice President of Data Products. “As we enter the second year, the combination of tax, deed, mortgage and foreclosure data combined with Homefacts’ neighborhood characteristics and parcel risk information is helping us to create actionable datasets like no other company. We are poised to capture the market with a new breadth of innovative products.”
RealtyTrac’s experience in collecting and licensing its proprietary foreclosure database of more than 20 million current and historical foreclosure records and local and environmental data available through its subsidiary Homefacts prepared the company to effectively manage current and historical tax, deed and mortgage records for more than 130 million U.S. properties. RealtyTrac in the past year has successfully created and delivered a robust suite of offerings including: