The FINANCIAL — 2013 was the most successful year ever in the history of Mercedes-AMG. With around 32,200 sports cars and performance models sold, the Mercedes-Benz’s performance brand reached a new sales record, according to Daimler AG, a German multinational automotive corporation.
In its three biggest markets US, Germany and UK, the Affalterbach-based company recorded strong demand in 2013, driven by new products and the extension of its distribution network. Among the factors driving this growth was the broad introduction of the all-wheel drive 4MATIC, newly developed by AMG with focus on performance aspects: the facelifts of the E 63 AMG as well as the CLS 63 AMG are now available with AMG all-wheel drive 4MATIC technology and as powerful S-Model. There was also increasing demand for Mercedes-AMG’s SUV models and the new compact cars A 45 AMG and CLA 45 AMG. The product offensive is rounded off by the recently introduced S 63 AMG, which is facing highest demands, according to Daimler AG.
Through the product offensive and the introduction of the compact CLA 45 AMG in 2013, Mercedes-AMG was able to steadily increase its sales in the main market USA: With a growth of around 20 percent, the sales volume was considerably above the previous year’s level. AMG’s two main European markets, Germany (up 10 percent) and the UK (up 40 percent) posted strong sales, despite the overall market weakness in the EU. Both markets exceeded their 2013 sales targets, according to Daimler AG.
Along with the main markets Mercedes-AMG also posted significant growth in Japan, China, Canada, Russia and Brazil. In the growth market of China, 2013 sales were up around a quarter on the previous year, although the new entry-level A 45 AMG and CLA 45 AMG models, as well as the new S 63 AMG 4MATIC, will not be available there this year.
This dynamic growth of the performance brand has been made possible by the expansion of the product range and entering attractive new segments. With the sporty A 45 AMG, the four-door coupe CLA 45 AMG and the GLA 45 AMG, Mercedes-AMG is offering three new entry-level models. Aimed at customers in their thirties to mid-forties, these models are an attempt by AMG to reach out to new target groups. All three models are equipped with AMG all-wheel drive 4MATIC technology and the world’s most powerful four-cylinder production engine, according to Daimler AG.
At the upper ends of the vehicle range, new AMG models of the S-Class and E-Class were introduced in 2013 as well as a new CLS 63 AMG. The E-Class and the CLS 63 AMG are also available as ultra-powerful S-Model and, for the first time, with all-wheel drive. The new vehicles and technology packages have been a hit right from the start: Around 90 percent of buyers of the new E 63 AMG chose AMG all-wheel drive 4MATIC technology. The SLS AMG super sports car has also racked up impressive sales: Since the first model in this series rolled off the production line in the spring of 2010, over 10,000 SLS AMGs have been sold. Later this year, AMG plans to enter a new segment with a sports car it has fully developed itself, according to Daimler AG.
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