The FINANCIAL — Small Luxury Hotels of the World has reported strong growth during 2011, with reservations increasing by 23% to £62.9m., according to Caterer and Hotelkeeper.
The sales and marketing consortium, now in its 21st year, also experienced a 71% increase in bookings on its website last year, with online bookings now accounting for 20% of business. Membership of The Club, SLH's guest loyalty programme, is up 144% to 140,000 members.
Paul Kerr, chief executive of SLH, said he was proud to report such positive trading figures during a period of global economic crisis.
SLH currently represents 523 hotels in over 70 countries. Its top five customer source markets in 2011 were the USA, UK, Germany, Australia and Canada, with Brazil and Singapore forming the strongest-growing areas. Among the new hotels joining the brand, SLH has seen buoyant growth in China, Latin America and Scandinavia over the past 12 months. Destinations most searched for on slh.com are Italy and France.
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