The FINANCIAL — September is Responsible Business Action month at Radisson Blu Hotel Batumi.
The FINANCIAL — September is Responsible Business Action month at Radisson Blu Hotel Batumi. This is when the hotel management makes an extra effort to get everyone involved in its Responsible Business programme. It also does its best not todiscouragepeople from doing such activities throughout the year if they so wish.
“Radisson Blu Hotel in Batumi has beenactively taking part in caring about safety, local society and the environment since its opening and will continue in the same vein as Responsible Business is a part of the brand’s philosophy,” said Nina Grigolia, Director of Sales and Marketing.
“Responsible Business is a part of the brand culture of Rezidor Hotel Group. Our programme was introduced in 2001 in response to increasing demand from our guests, corporate clients, employees and owners. An environmental programme has however been in place since the mid 1990s.”
“The Rezidor Hotel Group is committed to maintaining a high standard of business ethics, honesty and integrity in line with its Responsible Business programme including social, ethical and environmental responsibility. Thus we believe that we are responsible not only for operating our hotel successfully, but also for the world at large, and we have to constantly take care of our planet,”Ninasaid.
“Within the Responsible Business programme we are dedicated to three main areas of responsibility: Taking responsibility for the health and safety of employees and customers, Respecting social and ethical issues in the company as well as in the community, and, Reducing our negative impact on the environment.”
“We take part in the wellbeing of the community around us by visiting orphanages, delivering seasonal gifts, inviting children to our premises for different events, conducting fire drill, hotel evacuation and first aid trainings, organizing blood donation events, cleaning beaches, parks, actively taking part in the educational process of students of the hospitality business and sharing our experience with them, participating in the “Think Planet” programme of energy saving, joining Earth Hour and much more.”
“We don’t limit ourselves in implementing different initiatives, as even a little contribution can givea priceless outcome and this positive impact keeps us motivated and eager to continue our activities.”
“Radisson Blu Hotel is a part of Rezidor Group which is known for its ethical and moral approach towards employees. Our strategy is to maintain a healthy and fair environment and give everyone equal possibilities of development in order to advance in their careers. Our basic corporate trainings are: “New Hire Orientation”, “Yes I Can” and of course “Responsible Business”, as this is an important part of our corporate culture”.
According to Grigoliathe economic downturn does not have much of an effect on the hotel’s activities, as Responsible Business is a part of their corporate culture. “It is the way we think, act and manage our business and therefore we are not able to change our approach towards the environment. And I can surely say that sometimes the least costly initiative gives the most joy to the people that need it most, people which are members of the society we live in,” she added.
“In regards to energy efficiency, we do our utmost to continuously improve in the areas of energy, water, chemicals, reducing consumption and waste generation in order to lessen our negative impact on the environment. With our daily activities we are reducing dependence on fossil fuels and becoming more energy efficient in all areas of operation without sacrificing the experiences of our guests,” Nina said.
“We conserve water whenever possible without compromising on guest comfort. As a result of our efficient operation we have gone through Green Key Eco Label certification, which is an international ecological programme created specially for the leisure industry. Hotels have to satisfy several criteria which lead to reducing the negative impact on the environment. I can proudly state that for the present Radisson is the only certified hotel brand in Georgia which has been awardeda Green Key.”
Radisson Batumi Hotel has a Responsible Business Committee which consists of colleagues from different departments.“The Responsible Business Coordinator leads the committee. Every month we are organizing Responsible meetings where we discuss all the upcoming projects and initiatives that are generated by the participants.”
“Responsible Business highly contributes to the overall company image and reputation locally and on an international level. Our abovementioned Green Key certificate is a very important point for our potential guests, which distinguishes us from competitors. At the end of the day we are reducing our negative impact on our planet, contributing to community members in need and ensuring we have happy guests staying in a caring environment. I think this is a perfect combination,” GrigoliaNina said.
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