The FINANCIAL — On October 19 REWE, one of the leading premium German retailers since 1927 and part of the Cologne-based REWE Group, and Starbucks Coffee Company announce a significant new partnership.
The first phase will see Starbucks stores open within REWE-operated hyper and supermarkets in prime city locations across Germany in 2016, bringing the best coffee and unique Starbucks experience to more customers on the go, according to Starbucks.
“We know Germany has always appreciated great coffee and is one of the world’s biggest coffee-consuming countries per capita,” said Kris Engskov, president, Starbucks Coffee Company EMEA. “This new partnership with REWE will help us deliver both quality and value for new customers, and ensure great coffee on the go is more convenient than ever. Both of our companies have a great retail business heritage and we share the same values in our commitment to customers and the communities we serve.”
“We are excited about the opportunity of this unique cooperation between our two strong brands,” said Lionel Souque, CEO REWE Markt GmbH. “REWE is able to bring premium Starbucks products to customers in a unique way, by opening stores inside our supermarkets, fitting perfectly with our commitment to offering more convenience to our customers.”
REWE is one of the largest premium retailers in Europe, with more than 3000 stores in Germany. Starbucks currently has 159 stores in Germany and over 2,200 across 35 countries in the Europe, Middle East and Africa region. This partnership demonstrates Starbucks continued growth in grocery locations across Europe, delivering greater convenience for customers to enjoy their favorite beverage in a relaxing and welcoming store environment.