The FINANCIAL — Roniko, one of the leading optical companies in Georgia, is celebrating its 15 year anniversary and has special offers for its clients to celebrate the event. The company’s history actually began 5 years before the establishment of Roniko. “It all started in a small shop on Kostava Street,” said Roland Javakhia, General Manager of Roniko.
“The first brand we brought to Georgia was Gianni Versace in 1992, a venture which was at that time associated with high risks. After a month all 60 glasses were sold.”
Today Roniko’s annual sales reach 10,000 units, and it is visited by approximately 145,000 clients.
“The success of the company is down to its honesty and fairness. We should be honest towards our clients and towards each other, and should work with a group principal,” declared Javakhia.
Roniko is a partner of many large companies. “The number one in the world is Luxottica and this company has more than 30 brands in its portfolio, including those as famous as Chanel, Ferragamo, Versace, Ray-Ban, Vogue, Prada, Dolce & Gabbana, Persol and so on,” said Javakhia.
Prices at Roniko start from 15 GEL and the maximum price of sunglasses in the network is for the brand Cartier which individually cost more than 3,000 GEL. According to Javakhia the most well sold production in their chain are glasses that cost around 100 GEL.
“One of the most popular brands in Roniko’s network is Ray-Ban. We sell more than 3,000 Ray-Ban glasses per year. Ray-Ban sunglasses cost 250 GEL, Ralf Lauren – 400 GEL, and Chanel – 500 GEL,” declared Javakhia.
At Roniko, the individual can get a wide spectrum of offers starting from sun and eye glasses, lenses, as well as high quality service from ophthalmologists.
“A person who visits us at the shop gets the whole package of service, including seeing an actual ophthalmologist, with very high quality and modern equipment. Our ophthalmologists are well trained and every year visit Italy or France, as well as being visited here by foreign specialists, to keep up to date with any changes in the sphere,” said Javakhia.
According to Javakhia, in one month more than 1,000 contact lenses are sold and belong to Air Optics in the network.
“Roniko will be presenting special offers exclusively for the anniversary. There is a 15% discount on a new collection for the first time in its history and moreover, we have made loyalty cards – the Loyalty Bonus Card, meaning additional discounts,” said Tinatin Chuchulashvili, Public Relations Manager at Roniko.
Moreover, Roniko is having a 15-50% discount on all of its models across its chain of stores. The special anniversary offers will be lasting up to 15 July.
“Each brand offers different colors and types of glasses for the summer season, vital importance is still paid to colour,” said Chuchulashvili.
Roniko staff consists of 80 employees in 12 shops in the chain. The company has 11 doctors. Despite the crisis the company enlarged its network and added two new opticians, on Rustaveli Avenue and in Tbilisi Central.
Discussion about this post