The FINANCIAL — The BMW Group had its best July ever, with sales in the month totalling 180,726, a 0.4% increase year-on-year. The company also sold more vehicles than ever before in the first seven months of the year with a total of 1,401,551 (+4.3%) vehicles delivered to customers around the world.
“Following a record first half-year, our sales in July remain at a very high level, with profitability our primary focus,” said Dr Ian Robertson, Management Board Member for Sales and Brand BMW. “Despite continuing headwinds in the USA, as well as the model changeover of the BMW X3 and the BMW 5 Series in China, we were still able to achieve last year’s high sales levels, due to our policy of balanced global sales growth. Sales of our electrified vehicles continue to develop extremely well, with all nine of our electrified cars playing their role in this success,” he continued.
July saw yet another milestone for the BMW Group’s unmatched range of electrified vehicles: more than 50,000 BMW i, BMW iPerformance and electrified MINI vehicles have been delivered to customers around the world since the start of the year. The BMW Group now has a total of nine electrified automobiles on the market: sales of these vehicles totalled 50,711 in the first seven months of the year, an increase of 74.8% on the same period last year. This makes the BMW Group the world’s 3rd biggest BEV/PHEV manufacturer. The BMW i3 is the best-selling compact battery-electric vehicle in the Premium Segment worldwide since 2014, with the sales curve showing a clear upward trend, according to the BMW Group.
Global BMW brand sales in July were at last year’s extremely high level. A total of 153,511 (+0.1%) BMW automobiles were delivered to customers around the world. The first seven months of the year were the most successful ever for the brand with 1,191,547 vehicles sold, an increase of 4.5%. A wide range of models throughout the portfolio contributed to this growth. The BMW X family continues to be a major growth driver – despite the current model changeover of the BMW X3 – with overall BMW X sales up 15.4% (407,492). The BMW 1 Series (107,460 / +8.5%) and BMW 7 Series (37,159 / +21.9%) also achieved notable growth. Meanwhile in July, the new BMW 5 Series achieved sales growth of 34.9% (17,712) in markets excluding China. The BMW 5 Series is currently in model changeover in China, where BMW 5 Series sales in July are down 47.2% (6,766) year-on-year.
Sales of MINI brand vehicles also continued to grow in July, with 26,974 units delivered to customers around the world, an increase of 2.0% compared with the same month last year. In the first seven months of 2017, a total of 208,188 MINI vehicles were sold, an increase of 3.4% year on year. The MINI Convertible (21,248 / +23.4%) and MINI Clubman (34,086 / +6.5%) showed very positive sales growth in the year to date. The new MINI Countryman was the main growth driver with sales up 33.5% (6,810) in July.
In July, BMW Motorrad once again achieved an all-time high with 14,835 motorbikes and maxi-scooters delivered to customers. This was an increase of 7.6% compared to the previous year. With 103,224 units delivered in the first seven months of the year and an increase of 9.2% compared to the same period last year, BMW Motorrad is well on its way to a further record sales year in 2017.
BMW & MINI sales in the regions/markets at a glance
With an increasingly volatile economic situation in several markets, the BMW Group continues to follow its policy of balancing sales around the world, in order to achieve profitable, sustainable growth.
Headwinds in the significant UK market led to a slight decrease in sales in Europe in July, but sales in the region in the year to date remain slightly above the very high level of last year, with growth of 1.7%. France (51,569 / +3.6%) and Spain (35,731 / +8.9%) were two of the regions more significant growth drivers.
BMW Group sales in Asia continue to grow this year, driven mainly by China, where combined BMW and MINI deliveries are up 17.0% in the first seven months of the year.
The downturn in the US automotive market is reflected in the BMW Group’s figures for the Americas, which in the year to date are 3.5% below last year’s level.