The FINANCIAL — Sales at Elit Electronics, the leading home electronics goods store in Georgia, have increased by 60 percent. This is because a great number of customers are now choosing to buy electronics as Christmas gifts.
“From large household appliances refrigerators, washing machines and TVs, to computers and small household appliances vacuum cleaners, irons, blenders and hair dryers, all are in high demand,” Tata Dgebuadze PR Manager of electronics store OK, told The FINANCIAL.
“Compared to last year, sales have almost doubled this year,” said Noka Baindurashvili, PR Manager at Elit Electronics. “In all product categories there are special prices and offers and a variety of different gifts for customers, on top of which there is a 10% discount for Bosch equipment. TV sets, refrigerators, washing machines, cookers, mobile phones, laptop computers, gas heaters and vacuum cleaners are the most popular products at the moment” she added.
As for Go! Electronics the most in demand products are laptop computers from HP and Dell, TV sets from Samsung, mobile phones from Nokia and cameras by Nikon. “As you know Go Electronics is the official dealer of Apple in Georgia. We added the iPad 2 to our merchandise on 16 December. Its starting price is 999 GEL,” said Nikki Abiashvili, Representative of Go! Electronics.
“We have quite a variety of offers for almost every segment of customers, for example our ‘2012 Gift for 2,012 GEL’. This offer involves a mighty discount for European equipment: washing machines (initial value – 598 GEL), ovens (initial value – 480 GEL), gas stoves (initial value – 275 GEL), plus a gift of an iron and vacuum cleaner when the worth of the purchase adds up to 2,012 GEL,” said Tata Dgebuadze.
OK is also currently offering its Grand New Year’s Discounts on Samsung products.
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