The FINANCIAL — 20-25% of the total year’s sales come in December, according to household durable goods retailer companies Elit-Electronics, Sony and Vestel. The top five most demanded household appliances include: LCD TVs, Gas Cookers, Refrigerators, washing machines and computers.
“From 1 December demand slightly increased for LCD televisions bought as gifts. What’s more Sony, Philips and Samsung LCD TVs are also very popular,” says Khatuna Khutsishvili, Sales Manager of Elit Electronics. The prices of LCD TVs start from 699 GEL.
Vestel has already realized 10% of the year’s total sales. The most in-demand product in December is the gas cooker Vestel G 610 s, costing 709 GEL.
“BRAVIA LCD TV sets (series S,V,W) are the best selling products at Sony, at present we have sold on average 15 units, only one third of our estimated product sales,” says Dima Agekian, the Manager of Sony Centre Tbilisi. The prices for BRAVIA TVs are from 600-1,500 USD.
Sony’s most in-demand products include the digital camera CyberShot (W,H series) costing 180-600 USD, Camcorders Handycams (HDD and HDV format) – 350-700 USD, VAIO notebooks (P, X, Z series) – 1200-2500 USD and Playstation 3, (80 and 120 GB) – 450-600 USD.
Vestel’s most sold products in December are the washing machine Vestel Aura 800 costing 769 GEL, the television Vestel Tria 21 slim – 320 GEL, heating radiator Vestel ZR 0925 – 129 GEL, and microwave Vestel MW x 23 – 179 GEL.
At Elit Electronics the most popular appliances in December are washing machines, refrigerators, gas cookers and computer equipment. The price of technology varies from 400 GEL to 1,200 GEL.
Companies usually have a wide variety of special offers and discounts at Christmas.
“At present we have a special gift offer – a 54 cm diagonal TV that will be given to the customers who purchase a washing machine, gas cooker or refrigerator,” says Otar Okrojanashvili, Sales and Marketing Manager of Vestel.
“If you buy Bosch or LUX WM8005/WM10005 washing machines you will get an iron of the same brand for free. Furthermore if you purchase a Gorenje Refrigirator (RF60308DE, RF4245W) you will be given a blender for free,” says Khutsishvili.
“We had a special offer regarding LCD televisions. For every television bought we gave a second one as a present. The above mentioned offer turned out to be so popular that we ran out of stock and as a result had to stop the offering.”
Sony includes in the product’s price the costs of transportation, installation and a 5% discount.
Companies have said that their sales volumes in 2009 decreased by approximately 10-20% compared with 2008.
“Out of our expected sales for December at present only 30% has been realized. Compared to the previous year we are expecting a 10% decrease in realization of our products,” says Khutsishvili.
Agekian says that sales volume decreased by 22-25%.
Elit Electronics and Vestel offer instalments for their technology.
Elit Electronics offers instalments at Banks Republic, TBC Bank, Credo, Tao Bank and Alliance Group Leasing.
Vestel has partnerships with TBC Bank, Tao Bank and Bank Republic.
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