The FINANCIAL — Mitsubishi Motors North America, Inc. (MMNA) achieved its 15th consecutive month of year-over-year sales increases in May, reporting 9,575 units sold – an increase of 31.7 percent and MMNA’s best May sales total in the last seven years.
The Mitsubishi Outlander Sport compact crossover reached an all-time monthly high with May sales of 3,384 units, an increase of 20.0 percent from May 2014. The highly fuel-efficient Mitsubishi Mirage 5-door sub-compact also completed a historic month with sales of 3,369 units, an increase of 98.2% over May 2014. The seven-passenger Outlander crossover demonstrated continued consistent sales performance with 1,341 units sold – its best May sales since 2008, according to Mitsubishi Motors.
“Mirage, Outlander Sport, and Outlander continue to lead the charge for the brand and, frankly, that comes as no surprise,” explains Don Swearingen, executive vice president of MMNA. “Each model brings to its segment the Mitsubishi value proposition and clearly that message is resonating with consumers. Later this summer we will be introducing the featured-loaded new 2016 Outlander and it will be priced to further add to our value story.”
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