The FINANCIAL — Samsung Electronics America, a leader in digital media and digital convergence technologies, and the NYTVF, a pioneer of the independent television movement announced the five finalists in the Samsung Second Screen Storytellers contest.
The contest challenges participants to create content utilizing two screens in tandem. Finalists were selected based on the originality of their concepts, integration of second-screen content into the story, and quality of the production.
More than 100 original series entries were received during this seven-week contest. At the conclusion Samsung will present the winner with a production budget of $300,000 for the creation of 3 episodes of an original short series with accompanying second screen material.
“We know that increasingly, consumers watch TV with a tablet, laptop or smartphone in hand – yet these experiences are still generally disconnected. To ensure a great second-screen experience, we went straight to the storytellers, “said Eric Anderson, Vice President of Content and Product Solutions for Samsung Electronics America, Inc. “Our goal with the Second Screen Storytellers contest is to see how the experience can be improved when content is produced with a second screen in mind from inception, rather than retro-fitting after production. Samsung, as a leader in both TVs and mobile devices, is particularly well positioned to help spur on this new evolution in content.”
“The creative response to this opportunity was exceptional and we have five very unique and sophisticated projects in contention, each with a genuinely entertaining concept and compelling use of the second screen,” said NYTVF Founder Terence Gray. “I'm thrilled that we were able to work with Samsung to bring this opportunity to indie creators across the US and can't wait to see what the finalists have in store for us next week.” .”
As Samsung Electronics reported, finalists will pitch their pilots to a panel of three judges: David Jenkinson, award winning journalist, digital technologist and multiplatform publisher, NYTVF’s Gray and Samsung’s Anderson. The winner will be announced on Friday, October 26, 2012 as part of the New York Television Festival's Digital Day events at 92YTribeca.