SAMSUNG’s Newest Laundry Innovation Ensures Seasonal Stains Won’t Stress You Out

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The FINANCIAL — Samsung Electronics America, Inc. delivers a new generation in home cleaning just in time for spring.

The Samsung activewash 5.2 cu. ft. Top Load Washer with built-in sink makes pre-treating clothes easier, less messy and more convenient than ever before. With stand-alone laundry rooms at the top of the “most wanted” list for Millennials1, the time has never been more right for an appliance that can tackle any fabric need, according to Samsung.

With the introduction of activewash, Samsung has added a simple yet revolutionary feature to its top-load laundry line-up. The washer features a sink built into the washer lid itself, with a water jet and gentle scrubbing surface in the sink basin to make it convenient to scrub stains or hand wash delicate items. Once clothes are pre-treated in the sink, an opening at the rear of the basin makes it easy for clothes and water to drop into the drum of the machine with no mess.

“Laundry has always played a very specific role in the home, and we’ve taken a long hard look at how we can enhance, and even expand, the role of the washer for today’s new generation of homeowners,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “With activewash, Samsung is bringing a new level of innovation and time-saving convenience to the laundry process, which can be a pain point for consumers – especially as we head into the stain-heavy spring and summer months. The built-in sink, large capacity and SuperSpeed technology make this new washer the ideal combination of simplicity, performance and technology.”

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