The FINANCIAL — It’s the difference between “Hello” and “Hello, Frank.”
TownePlace Suites by Marriott’s first national advertising campaign showcases the personal touch that the brand provides to all of its extended-stay guests, including the campaign’s road warrior “Frank.” As Marriott International, Inc. reported, from the signature TownePlace Suites “hello” that travelers see and hear upon entering every hotel to the key amenities that support long stays, the new campaign demonstrates the brand’s fun, friendly personality.
As part of the advertising campaign, TownePlace Suites introduces a new brand tagline, Add life to longer stays.SM, resonating with travelers who spend a lot of time on the road. TownePlace Suites makes extended-stay guests’ lives easier with spacious suites, full kitchens, unique Home OfficeTM Suites, free breakfast, complimentary Wi-Fi, laundry facilities, 24-hour complimentary coffee service and a TowneMap to help them connect to the local neighborhood.
“We are celebrating the brand’s 15th anniversary this year, so there is no better way to share its success than with this new campaign,” said Loren Nalewanski, vice president and global brand manager, TownePlace Suites. “With more than 200 properties nationwide and growing, we are thrilled to showcase what our brand offers our guests, especially the extended-stay frequent business travelers who count on us to provide them with the essentials they need to live their lives on the road.”
TPS – GPS AdFrom security bins to GPS devices, “Hello, Frank” appears throughout the air travel experience in locations across the country. Reflecting the unique, personable experience that travelers enjoy at all TownePlace Suites hotels, the campaign demonstrates the brand’s friendly personality, as well as the individual attention that all guests receive during each of their stays.