The FINANCIAL — TBILISI. SES announced on April 26 that its technical reach in Georgia has increased to 455 000 TV homes, which represents a 5% increase compared to last year. SES’s direct reach (DTH) has increased by 21% to 141,000 homes in one year.
The SES Satellite Monitor YE2016 results reveal that satellite is by far the leading TV reception mode in Georgia, reaching 47% of TV homes directly or over 510 000 DTH homes. SES plays a key role in the market as it reaches 455 000 TV homes (including direct reach (DTH) as well as cable and IPTV homes), which represents a 5% increase compared to last year. SES provides services to approximately 124 000 homes that are subscribed to the MagtiSat TV offers.
The fascination for higher picture quality has clearly gained momentum in Georgia, with an 11% increase of all HDTV homes in the country. The number of TV homes enjoying HD thanks to satellite has increased to 158,000 homes – an 11% growth compared to last year. SES serves 34% of satellite HDTV homes in Georgia (54,000 homes), which represents a 54% increase, according to SES.
UHD Awareness is raising worldwide and global trend of UHD development is also seen in Georgia. If in 2015 27% of Georgian population were aware of UHD and 9% owned a UHD screen, in 2016 there is a vivid growth in both categories of population. Already 37 % of population are aware of UHD and 15% already own this type of screen.
“The Satellite Monitor study confirms the role of satellite as the central pillar of the digital broadcasting infrastructure,” said Håkan Sjödin, Vice President, Sales Nordic, Baltic and Eastern Europe at SES. “SES continues to play an important role in the development of digital TV in Georgia, and we expect the trend to ever better picture quality to continue and further boost the video market.”
Europe: Satellite is the leading TV reception mode
Satellite is the leading mode of TV reception in Europe, with 35% of TV homes reached directly (88 million). The results also prove the key role of SES in Europe, with 70% of European satellite households being served by SES satellites. Additionally, SES plays a key role, thanks to its indirect reach, by serving 94% of cable homes and 90% of IPTV homes in the region.
The results show that the number of TV households enjoying HD content in Europe has almost doubled over the past five years and demonstrated 10% growth comparing to YE2015. SES now serves 93 million HDTV homes, which represents 78% of European Satellite HDTV homes.
The number of Ultra HD screens in Europe has gradually increased over the past years, tripling from 6 million in 2014 to over 17 million in 2016. As of the end of last year, almost 7% of European homes are already equipped with an Ultra HD screen.
SES increases its reach worldwide
SES’s technical reach worldwide has increased to 325 million TV homes. This represents an increase of eight million TV homes compared to 2015, and an overall growth of 18% since 2012.