The FINANCIAL — With five fewer shopping days between Thanksgiving and Christmas, many small business owners say they'll be pulling out all of the stops to get customers into stores during the critical holiday shopping season.
The FINANCIAL — With five fewer shopping days between Thanksgiving and Christmas, many small business owners say they'll be pulling out all of the stops to get customers into stores during the critical holiday shopping season, according to the Small Business Saturday Insights Survey, released by the National Federation of Independent Businesses (NFIB) and American Express. More independent merchants will feel the Christmas creep as they start their promotional activity earlier than last year.
For many of the small business owners who are aware of Small Business Saturday, the day will be a part of their promotional calendar. Of those small business owners incorporating Small Business Saturday into their holiday plans, 70% say Small Business Saturday will be helpful in attracting new customers.
The busy holiday season often demands a more robust workforce; a large number of business owners are looking to their local communities to hire the help they need to meet consumer demand this holiday season. Nearly three-quarters (73%) of local small business owners aware of Small Business Saturday said they make it a point to hire employees from their neighborhood, according to American Express Company.
"Small-business owners are always looking for new ways to creatively promote their products and services
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