The FINANCIAL — comScore and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD conference in Munich, from comScore.
Mobile retail is one of the fastest growing activities amongst smartphone users, with more than 13.6 million EU5 smartphone owners accessing a retail site in October 2011. Similar to other trends revealed in this study, the UK had the largest audience with 4.7 million people, but Germany accounted for the largest increase in users with a 112 percent growth year-over-year.
Furthermore the German smartphone population showed the fastest adoption of emerging technologies, such as QR codes.
