The FINANCIAL — According to research carried out by The FINANCIAL, on average 80,000,000 messages are sent every day in Georgia, bringing on average from 2 million GEL to 4,800,000 GEL to GSM Operators daily. 51% of interviewees said that they prefer to make a phone call rather than use any other services offered by GSM Operators.
The FINANCIAL — According to research carried out by The FINANCIAL, on average 80,000,000 messages are sent every day in Georgia, bringing on average from 2 million GEL to 4,800,000 GEL to GSM Operators daily. 51% of interviewees said that they prefer to make a phone call rather than use any other services offered by GSM Operators.
To conduct the research on mobile service usage The FINANCIAL interviewed 100 people from the ages of 18 up to 40.
According to the survey, the most used mobile service is the Phone Call. 51% of respondents told The FINANCIAL that they mainly use and receive phone calls and explained the fact that they have neither the time nor wish to write messages.
The population of Georgia is 4.4 million people according to the Department of Statistics of Georgia. According to Magticom, Beeline and Geocell, the total number of subscribers is more than 6 million.
Out of them the number of active users reaches 4,000,000.
If we assume that the average person spends at least 1 minute talking on the phone per day, subscribers spend 73,333 hours speaking on mobile phones, and this is the absolute minimum.
The tariffs on mobile phone calls vary from 0.15 GEL to 0.288 GEL. The total revenue per day for GSM Operators will be at least from 10,999 GEL to 21,119 GEL per minute.
Only 27% of those interviewed said that they use SMS services the most, followed by 2% – internet. It turned out that the MMS service was used by none in the research.
Out of all the people interviewed, 68% of them said that they send from 1 to 20 messages per day, followed by 25% who send between 20-50 messages, 6% send between 50-100 messages, and only one person said that she sends more than 100 messages a day.
According to the research, on average 20 messages are sent per person per day.
Messaging is the cheapest way of communication in Georgia, beginning from 0.025 GEL to 0.06 GEL within GSM operators in Georgia.
If we multiply the average number of messages sent to the number of subscribers in Georgia, it turns out that on average per day 80,000,000 messages are sent in Georgia, bringing on average from 2,000,000 GEL (if the SMS costs 0.025 GEL) to 4,800,000 GEL (if the SMS costs 0.06 GEL) to GSM Operators.
International messaging data was not included in The FINACIAL’s study.
Moreover, if you are an active user of www.sms.ge, www.magtifun.ge and www.beeline.ge you can freely send messages from your mobile number. However, limitations still exist, from sms.ge you can only send to Geocell and Lai Lai subscribers, from magtifun.ge you can only send limited messages, 20 per day and from beeline.ge you can only send messages to Beeline subscribers.
The tariffs of SMS change when messages are sent in foreign countries. For Geocell subscribers the tariff per message is 0.21 GEL, for Magti – 0.24 GEL and for Beeline – 0.10-0.21 GEL.
The content of the messages were one of the topics in the questionnaire. 45% of participants said that they send mostly private messages, followed by 42% who send only private messages.
According to the research, only 11% of those interviewed use messages for business purposes. 7% said that they send only business messages and only 4% said that they send mainly business messages.
The internet usage rate was quite low among respondents, only 2% said that they mainly spend their account on using GPRS. The tariff per 1 megabyte both for Geocell, Magti and Beeline subscribers is 0.7 GEL.
MMS users were not revealed during the research. The tariffs for sending MMS are 0.15 GEL for Geocell, 0.21 GEL – Beeline, and 0.24 GEL – Magti.
The FINANCIAL also asked the respondents about their mobile account spending habits.
The majority of people, 51% said that they spend between 10-50 GEL per month. Followed by 20% of interviewed spending from 50-100 GEL per month, 16% – spending 0-10 GEL per month and the minority – only 3% who said that they spend more than 100 GEL a month.
The FINANCIAL also revealed the usage of GSM Operator services. 25% turned out to be subscribers of Magti GSM, followed by 23% who switched to the Lai-Lai service, Geocell 877 and Bali had equal users – 16%, and the least number of subscribers belonged to Beeline – only 10% of those interviewed.
Georgia is in 3rd place among countries with the highest costs on mobile communication, according to the Association of Young Economists of Georgia. The organization sued mobile communication companies recently. Another report said GSM operators in Georgia charge 50% of the cost from each charity SMS sent by users.
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